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Have you ever wondered how the various video sites determine a view count?
TubeMogul conducted a study of the various video hosting sites by uploading videos, monitoring the conditions and recording the counts.
| Site | Full View | <1/2 View | >1/2 View | Refresh | Embed |
| AOL Uncut | Count | Count | Count | Count | Count |
| Dailymotion | Count | Count | Count | No Count | No Count |
| Count | No Count | Count | No Count | No Count | |
| Metacafe | One/IP addr. | One/IP addr. | One/IP addr. | One/IP addr. | One/IP addr. |
| Myspace | Count | No Count | Count | Count | Count |
| Revver | Count | Count | Count | Count | Count |
| Yahoo! Video | One/IP addr. | No Count | No Count | One/IP addr. | No Count |
| YouTube | Count | No Count | No Count | No Count | One/IP addr. |
As you can see, YouTube only ads one count per i.p. address, per fully watched video. No partial views get counted. When a video is embedded, it only gets counted once per i.p. no matter how many times the video is viewed. Yahoo Video and Metacafe are even more stringent.
Compare this to Revver which gives a count to a full view, a 1/2 view, less than 1/2 a view, refreshes and embeds. Big difference. Why would Revver be so slack on a count? The only reason I can think of is hyperbole.
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