nWhy do Video Networks Fail? One Reason: The Contentn


**UPDATE: Scoble not leaving Podtech (I edited to remove the misunderstanding out of the post).

I read an article where CEO John Furrier states an additional $2 million had been invested in the company in the middle of July which he expected to last only “a few months”. Wow. What are they doing over there?

I don’t know any of the details as to why the company is not making it except for the one I could always see myself and I believe it’s the most important part of a network: quality of content.

The network has about 20 shows they list on their website. Have you heard of any of them? Aside from The Scoble Show, quick, name another show. . . Yea, I always have a hard time with that question too. I’d rather see the new networks making it but they are mostly missing that important role of creating compelling content that will resonate with enough people to sustain and grow.

Podtech is clearly a tech company. Pod. Tech. From what I can tell, they never had anyone in their company that was a professional and experienced video content producer. And not just someone but someone with good taste who can understand how the content will fit in with everything else that is out there.

First adopters are techies and the new networks have the DNA of Silicon Valley all over them. Where is Hollywood in this thinking? Content is business mostly driven by professional content creators, not the technology industry. The problem is biconditional. The traditional studio are not listening to the technologists very well on how to support the flow of their good content. There needs to be more of a collaboration.

When we take a moment to step out of the 2.0 bubble and have a look around, its easy to see that the power of the moving image is not going to burst. Online video, personal publishing, content – this type of stuff is not about today’s shiny new gadgets and Ajax. When the iPhone becomes an archaic collectors item and Facebook and YouTube are only known by the old and stodgy, people will be still be creating content that will strike a chord in a big way and there will always be a big market for it.

I’d rather see the new networks making it but they are mostly missing that really important role of being able to identify compelling content that will strike a chord in enough people to sustain and grow.

** update 8/12: Allen Stern has some good suggestions. I also want to be clear that I believe all the content on Podtech is valuable – the greatest value is not about popularity and monitatiztion. As always, its truely sad how money hampers us.