I’m Loving Tumblr

“Just wanted to say how much I’m loving Tumblr and tumbling. I think I’ve got it pretty dialed in as for what feeds I’m bringing in. Now just to find more tumblelogs to follow. Thanks to those who follow me. Keep on tumblin’.” — clintus

This was reblogged via Tumblr. I just hit one button and entered in this extra text to accompany the shared remark above from Clintus.


Misunderstanding the Value in Online Video


The issue on Perez Hilton: Perez only made $5000 from 25 Million video views. People are saying that’s not good.

But um, guys? He also used it to leverage his career and now is worth way more than most people make.

He also made $5000 as opposed to spent it, like most other startups do. Not a huge investment to get $5000 cash for free video hosting.

Oh yes and lets not forget that point: he got *free bandwidth* for those 25 Million video views which might of cost him tens of thousands of dollars. It sure was nice of YouTube to give him all the free seed money to help him leverage his own career.

Perez also clearly hasn’t helped himself to make any money on YouTube I guess because if he had sold a sponsor message himself, he could of taken 100% of all of the revenues of those 25-million free views. 

Just because it’s the end of year and I’m feeling a little crazy, I’m going to go out on a limb here and suggest that at least some of those YouTube views sent traffic back to PerezHilton.com, a website that looks like Mall of America in terms of banner ads. I wonder how much money he’s made off of his own website?

BTW, isn’t he now on TV shows and doing ALL KINDS of business because of his free online videos?

So you know what Parez, keep bitchin, its working!


The Guardian: Strike hiatus prompts Hollywod writers to go it alone

The Guardian: Strike hiatus prompts Hollywod writers to go it alone


YouTube Announces Top Videos of 2007

 SAN BRUNO, CA–(Marketwire – December 27, 2007) – YouTube, the leading online video community that allows people to discover, watch and share originally created videos, today announced the 2007 YouTube Year End Video Roundup. Every day hundreds of millions of videos are viewed on YouTube and hundreds of thousands of videos are uploaded. Through a formula that includes view counts, most shared, most discussed, top rated and general popularity, it is possible to see which YouTube videos people were thinking and talking about most.

“This year, YouTube and its users were at the forefront of politics, music, entertainment and more,” said Jamie Byrne, Head of Product Marketing for YouTube. “Every day new videos are created, uploaded, discovered and popularized through the site and the videos in our year end roundup are just some of the ones that made their way into conversations both at work and at home.”

Each of the following YouTube videos became a cultural phenomenon this year:

Battle at Kruger – This National Geographic-worthy footage was shot and uploaded to YouTube by a regular guy on safari with his family. The unbelievable confrontation between a herd of water buffalo, a pride of lions and a couple of crocodiles – along with the surprise ending – kept people at edge of their seats. Clearly this video captured the world’s attention; it’s been viewed more then 20 million times on YouTube.


Chocolate Rain Original Song by Tay Zonday – Tay Zonday’s “Chocolate Rain” was the underdog smash hit of the summer of 2007. The song, with its unconventional lyrics and delivery, struck a chord with the YouTube community and sparked imitations from everyday people and celebrities alike. Even Green Day’s Tre Cool got in the mix! It was clear that Tay and his tune had pop culture a-buzz when he appeared as a guest on both the “Jimmy Kimmel Show” and VH1’s “Best Week Ever.” Now Tay’s popping up in Internet commercials like the one for Dr. Pepper’s new Cherry Chocolate beverage and his breath-away-from-the-mic move has become a meme of our time.


LEAVE BRITNEY ALONE! – Chris Crocker became an instant YouTube star when, on September 10, he uploaded his “Leave Britney Alone” video. Crocker’s raw, melodramatic emotion captured the attention of YouTube users everywhere and whether people despised, sympathized, or were confused by him, nobody could look away. Today, “Leave Britney Alone” is the #4 Most Responded video of all time; even actor Seth Green created a spoof of it. Crocker has gone on to make several television appearances and has even signed a development deal to star in his own TV show.


Me singing “what goes around” Justin Timberlake – Esmee Denters rose to fame singing songs from her bedroom in Osterbeke, Netherlands. Her beautiful voice captivated everyone who heard it and she became one of the top musicians on YouTube. Then, in May, she shocked fans when she uploaded a video of her singing a Justin Timberlake song and the pop star appeared at the end playing the piano. Denters has since signed on as the first artist on Timberlake’s record label and is working on her debut album.


NORA the Piano Playing Cat – Nora the cat proves that paws work just as well as fingers when it comes to banging the ivories. (And she should! One of her “masters” is a musician/composer/teacher.) This adorable video has more than 7 million views and is the #3 Most Watched Pets & Animals clip on the site.


Obama Girl – This catchy video showcases an attractive young woman who feels quite, erm, strongly about a certain Presidential candidate. Created by the political satire group Barely Political, the video not only notched more than four million views, it also caught the attention of bloggers, mainstream media and even those running for office.


Otters holding hands – What is cuter than otters? Otters holding hands, of course! This YouTube video rocketed to fame on the strength of its sheer adorableness, making it the #2 Most Watched Pets & Animals video of all time.


PARIS IN JAIL: The Music Video – Topical humor + girl in a bikini + Paris Hilton = instant video hit! Uploaded on the heels of Paris Hilton’s jail sentence, this reggae-lite music video pokes fun at the heiress in a delightfully cheeky way.


Soulja Boy Tellem – How to Crank That – INSTRUCTIONAL VIDEO! – There hasn’t been a dance craze like the Soulja Boy since the Macarena. Soulja Boy Tellem, a breakout rap artist, made a video in his parents’ garage featuring a dance he created for one of his songs. Interest in the dance exploded, so he created a follow up instructional video on how to do it. Now everyone from college football teams to cartoon characters are “cranking that” like Soulja.


UFO Haiti – Echoing Orson Welles’ “War of the Worlds,” this video purports to have captured footage of alien spaceships flying over Haiti. The authenticity of the video was debated for weeks before the creator came forward and admitted that it was staged. Still, it’s a well-made clip that does, for a heartbeat, make people wonder what’s going on…


About YouTube

Founded in February 2005, YouTube is the leading video community on the Internet and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, blogs, and e-mail. YouTube has quickly become the leading destination on the Internet for video entertainment. YouTube is a subsidiary of Google, Inc.


More Americans Creating Content Online

Close to 40 percent (38%) of Americans are watching TV shows online, 36 percent use their cell phones for entertainment and 45 percent are creating Web sites, music, videos and blogs, according to a survey from Deloitte & Touche.


Next President of U.S. TBD Next Week?


For any pollsters out there, let the politick begin. It’s just a week away from the first primaries for the next President of the United States. Up until now, all polls have been nonsense compared to the final poll, the pull of the people of Iowa which have had a tradition of determining the election.

Whoever wins this first state, emerges into the next state with the best position in the media, having already gained the support of a true state majority.

This often leads to winning the second primary, so on and so forth. As for the losers, especially the ones in the single digits, the media attention, and thus the election, will be all but over.

Funny how the state of Iowa can do that.

So back to that poll…

Straight out of Des Moines, where everyone in politics will be awake and talking loud until the Jan 3rd caucuses, a very close 3-way tie is going on between Edwards, Obama and Clinton.

From the WFC Courier

“Wednesday and Thursday, showed Edwards and Obama tied with 29 percent to lead Democrats, followed by Clinton with 28 percent. Bill Richardson was fourth with 7 percent. Joe Biden was fifth with 3 percent. Chris Dodd and Dennis Kucinich both had 1 percent and 2 percent were undecided." 

 On the Republican side:

"Huckabee leads with 34 percent, followed by Romney with 27 percent. Fred Thompson is a distant third with 11 percent, followed by a three-way tie for fourth between Rudy Giuliani, John McCain and Ron Paul, with 8 points each. Duncan Hunter had 1 percent and 3 percent were undecided. ”


Why Twitter? 10 Reasons


 If don’t you use Twitter, this post by Dan York really articulates why it’s so awesome. If you do *use* it, you probably came across all ten uses at one point or another, just by staying plugged in.


Pitfalls of Flash Advertising

Andy Plesser over at Beet.TV posted a short interview with me on the need for other kinds of scalable advertising methods beyond Flash insertion. 


Plesser has been on the move, churning out some really great content this year, interviewing people in the 2.0 space in a way which cuts right to the chase. In my opinion, Andy shines by knowing the space himself and thus asking exactly the right questions, but then also finding the most important points to present in post.

I’ve noticed throughout the year that an interesting conversation will come up on Techmeme and Andy will often be there with a great, short, relevant video interview with a relevant player, usually regarding the exact topic of discussion.


First NFL Game on Three TV Networks at Once

I found out today via Shelly Palmer that an upcoming Football game will be broadcast on three networks all at the same time: The NFL Network (which is where the game had been destined to air exclusively until now), as well as NBC and CBS. The first Super Bowl is the only case to date in NFL history where a game was simulcasted.

According to Adweek, the NFL network usually charges around $100,000 per 30 second commercial but is now selling them for $200k and more as the ads will be seen on all three networks simultaneously.

Most articles on this topic cite a demand to watch the game as the reason why the other networks are running it. No doubt, it sounds like a spectacular game; the New England Patriots hope to beat the NY Giants to become the first team in NFL history to win every single game in a regular season.

Thus, there is the need to fill the demand, yes, but couldn’t the demand be fufilled by adding just one of the major networks? Why both NBC *and* CBS? This is the part of the story that I’m most interested in. I had a hard time finding any angles on the news from this perspective.

It seems to me as though it’s a great time for NBC and CBS to get some fresh, good content. They also must shift around some shows that were already predetermined for the air time, so they get a rainy day savings out of the deal too.

Perhaps most interesting to me, especially in light of my prior post on the future of network non-exclusivity, The Globe notes “The decision has a significant ripple effect in Boston, where Channel 5 was carrying the NFL Network feed and had the exclusive broadcast rights in the city. Now, Channels 4 and 7 will also broadcast the game. Bill Fine, president and general manager of Channel 5, was hopeful the station’s broadcast exclusivity would be protected, but was preparing for the likelihood it wouldn’t happen.”

Times they are a changin. 


1957 First Televised Christmas Address: Queen Elizabeth II