TubeMogul is a new kind of platform that we at Rocketboom are calling a “Blaster”. You can upload a master video file to the service, add a set of metadata (i.e. title, description and tags) and then TubeMogul does the heavy lifting of blasting/redistributing the master file to multiple video hosts, like YouTube, Dailymotion, Metacafe, Yahoo, etc. This kind of tool has become indispensable for us.
Today, TubeMogul released their top 40 clients and Rocketboom ranks in at #13 ahead of Warner Bros, Fox, PBS and Sony Pictures.
For most on the list, YouTube is where the numbers count and in many ways, it’s likely there is a direct correlation between popularity on YouTube and popularity on Tube Mogul. Interestingly enough, the majority of our flash d/l come from Blip.tv which is not included in these numbers so it’s likely we would be much higher in the list (e.g. we have a higher view count on Blip than YouTube which is likely abnormal for most of the others on the list). Also, of course, this does not account for all of the videos we serve ourselves which is the great majority.
Rank/User
1Next New Networks
2Chris Pirillo
3Howcast
4For Your Imagination
5Tornante
6WatchMojo.com
7iJustine
8Nalts
9MyDamnChannel
10Ford Models
11CBS Interactive
12HBO
13Rocketboom
14FUNimation Productions
15National Lampoon
16Big Pictures
17Sub Pop Records
18Rhett and Link
19PopCrunch Media
20PBS
21Independent Comedy TV
22Billboard.com
23The Movie Preview Critic
24IPC Media
25Hayden Black / Evil Global Corp
26Century Media Records
27Tango Media
28DailyIdea.TV
29Effinfunny.com
30Newsbusters.org
31Katr Pictures
32Young Hollywood
33Warner Bros
34Fox
35Vlaze Media Networks
36Gagfilms
37Click for Lessons
38EMI
39Nike
40Sony Pictures
