Issue #1: The hexadecimal sequence, 09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0, which unlocks DVDs, has been leaked onto the internet. By the time of this posting, there are 20,700 results found in Google. Whose problem is it? Ultimately the problem belongs to the company that created a copy-protection scheme with this kind of vulnerability.

Issue #2: Is it illegal to post this number? Though the number posted to Digg became the most popular post in the site’s history, the Digg owners decided to take the post down because they were told it was illegal. I find it really hard to imagine that posting a number like this can be illegal. This is not a personal medical record or information obtained with an NDA, this is a single password, a private industry secret that they let out of the bag.

Issue #3: Did Digg take the post down because of tight advertising relationships with the businesses that would suffer from the posting, including their own?

Whatever the answers may be, I have a great deal of admiration for the Digg team for managing a closed site in such an open way. I can only imagine they are put in these kinds of quandaries on a daily basis, trying to keep to a democratic mission while maintaining personal control.

I would suggest that Digg has a social responsibility to their own mission to end all advertising on the site. They should just get rid of all of it and move to a PBS style model if they are ready to take the next step towards boosting the integrity of their information system. This is not a rejection of advertising in general for the world, just for this kind of site. Of course they should really do whatever they want because it’s theirs, an impotant reality check for eveyone that believes in community. It will be interesting to see how they continue to deal with the daily dilemmas.



Webby Awards 2007


Congrats to our sister-site, Jetset for a Webby’s nomination in the nnnMusic/Variety category!

I’m quite flattered that Rocketboom received honorable mentions in THREE categories!

1. Best Use of video or Moving Image

2. News/Documentray/Public Service

3. Blog – Cultural/Personal





As expected, a pick-up in high quality online content is being desired with the release of the Apple-TV.

It used to be that we got calls all the time about new distribution platforms for our files and now they have for the most part turned to HD calls. Aggregators serving HD content are popping up left and right. RB is currently distributed on at least four companies that I know of.

Our primary distribution point, Move Digital, has seen a 10-fold increase over the last couple of weeks. We were serving around 400-500 files per day there and its just jumped up to 3000-4000 per day.

Related: David Pogue lifts up TiVo in context of it’s i-boxing.

What’s next with all this new hardware? Why set-top box software apps, of course.



Bill Gates teams up with Steve Jobs on Humanity


This is probably not exactly how they would characterize their relationship but I think its true consequently. Im not sure if there are two other individuals in the world who I admire more for their contributions to human progress and to finally see both of them live, one day right after another, marks for me the end of the concert.

Before my little twighlight of the idols, I often spoke about the first rock concert I ever went to and often considered my answer for the best I’d ever seen. When I used to go, we would hold up lighters in the air to show we were there. Now we hold up cameras and phones.

Apple and Microsoft have led the personal computing world with the two most pervasive operating systems on the planet and so here we are again, Mac vs. PC. Or rather, for a more healthy perspective, Mac and PC.

Perhaps the most profound point about Apple that Jobs unfortunately had to make himself, was their ability to innovate. As he mentioned, a company is usually lucky if it is able to bring one revolutionary product to market in it’s life-span. Apple has brought at least two and stands a big chance with it’s iPhone and underemphasized Apple TV player.

Apple did not invent the mouse but they brought it to market and everyone has followed in their footsteps. Apple did not bring file-sharing or the mp3 player to market but along with iTunes, they lead with listeners and the music industry over the iPod. The record industry may still have a hold on Apple with some respects to their own technological and financial activity, though arguably, Apple is now controlling online market prices.

Microsoft, by contrast, is not really known as the company of innovation, but seems to be better at taking the innovation that has been proven in the market to the mass market. Bill Gates laid out a road map that involved a strategy almost entirely devoted to the pervasive spread of their products.

To use the Zune example again, you can see how with little to no innovation Microsoft can bring a clone product to the market with features that have already been proven to sell. Even after being panned, it appears to now be a competitive seller (today at #17 on Amazon).

I used to pride myself in being ambidextrous with both Mac OS and Windows, but over the last two years, I wound up entirely on Macs due to Rocketboom. Since XP has not changed much, I haven’t really missed much, but I became pretty rusty I noticed. Just a couple of weeks ago I received the much talked about Ferrari Laptop from Edelman, it’s one of the most amazing gifts ever considering how bad ass the computer is. I decided to give it away on Rocketboom but first, I’m going to take a month or so to become an expert at Vista. I want to stay fresh with what the rest of the world is about to go through.



From Vegas to San Fran


Im off to San Francisco now for my first ever Mac Expo. On Tuesday, Shelly Palmer and I are giving a conference speech and I have no plans for Tuesday night. I’d love to meet up with any bloggers, just email me if you are in town and would like to hang out. I’m looking for a meetup locale. Note to Steve Jobs: Feel free to call me on my direct line in case you are not too busy these days.



John Edwards YouTube Video #1 Most Viewed Channel




Abbey – The Studio


Ive spent quite some time investigating Podshow and Podtech. I’ve watched both of them form and grow. I’ve met the people behind the businesses and I’ve asked a lot of questions.

In my investigations, I have spent the most time getting to know content creators. I’ve met and pal’d around with a lot of them over the last few years and most of my best friends “have a show”.

I’ve shared in discussions about their visions and dreams for their shows and I have heard and shared in a lot of frustration, concern and uncertainty.

The typical scenario is much like a band who “signs” onto a label for all their business and production support.

So whats wrong with these new networks? Nothing is wrong with them! They seem to be working. I’m very thankful they exist because my friends have jobs doing what they love to do and the audiences are happy.

It’s just that these networks appear to be more focused on ad sales than generating content.

This is not very exciting to me. I don’t want an ad sales business. Why try to enter into a market with another one of the same thing? Think Zune – there was nothing that the Zune had to offer consumers that they couldn’t already get.

If I did want an ad network, I would prefer one like Federated Media. FM stands to make a percentage of the ad sales but only needs to spend on generating ad sales.

The typical new network stands to make a percentage of ad sales but must spend on a whole lot more to provide adequate support, such as bandwidth, design, production, talent management (drama), IT, PR, legal, to name but a few.

All of this added expense requires a lot more share in the ad sales and show equity for the network to make it.

It then becomes natural for the network to provide weak support in areas beyond the ad sales.

This leaves many content creators stuck in a box and disgruntled.

Abbey Corps is about enabling content creators by building community.

When the emphasis is shifted towards supporting great quality content and the options for monetizing that content remain open to outside partnerships and community support (as well as our own in-house options), the health of the organization and thus the quality of the content can continue to grow in the most natural direction.

As with Rocketboom, there is no need for Abbey to compete against anyone. When there are so many good support services like YouTube, Revver, GoogleVideo, Blip.tv, Podtech, Dotsub, TiVo, iTunes, Akimbo, Federated Media, Datagram, MoveDigital – it’s silly to isolate yourself. One show may work great on YouTube and another one may not work there at all. One show might enjoy a wikia wiki and another might have it’s own.

There is no one answer and there is no umbrella that has it all.

Thus Abbey is not intended to be a brand network for shows, it’s a creative studio for people.



Abbey Corps


One thing that I kind of like about Rocketboom is that I have never
done any press releases. I also dont have an email list; Until now, I’ve always
just fielded the incoming. I’m not against that kind of outreach, it’s just
interesting that there has never been any.

Well all of that is about to change.

I’m going to post some news on my blog! ?

I’ll post it in pieces over the next several days. I’m calling it
blog post suspense.

And so, since Rocketboom began, the biggest most important step of my
independent career has been made.

Clue #1
Jeff Pulver and I have co-founded a new studio network.

And so begins Abbey Corps.

My next clue will reveal which other shows are a part of the studio
and then I will go on to explain why I believe it’s a much better business than
Podshow or Podtech.

Onward and Upward.



Favorite Music Video of 2006


Bigger than Eat It, White and Nerdy has been played over 20 million times online and is Weird Al Yankovic‘s #1 top selling single of his career.

As one of the most downloaded videos on the internet, with a peak in popularity over the last couple of months, it might be worth it to take a deep look into the character of this video. There you can see the core root of internet culture today. The white and nerdy guy embodies the quintessential identity of the largest faction of the English speaking audience demographic online.

Even if you consider yourself a far cry from being this guy, can you relate?





“Turns out there is a game of Blog-Tag going around the blogosphere in which bloggers are sharing five things about themselves that relatively few people know, and then tagging five other bloggers to be “it.”

Thanks for tagging me Jeff!

Five Things about Drew that relatively few people know:

1. One of my greatest inspirations while growing up was the classical English romantic poets. I found a different source of inspiration for the same conclusions and thus edited the words in their poems to reflect a more inclusive view of the universe.

2. When I was in Austin during Y2K, I was watching TV in hiding for fear of Bin Laden attacks on New Years crowds. At 11pm, I watched and listened as Bill Clinton ushered in the millennium on the East coast. It was the most inspiring speech I have ever heard. And I survived.

3. Before I had the idea for Rocketboom, I was most excited about traveling around the world to setup wi-max towers in 2nd and 3rd world countries.

4. I am often critical, but rarely blame anyone.

5. Only the five people I tagged below know #5.

Your it:

Josh Kinberg, Narendra Rocherolle, Veronica Belmont, Gilles Klein, Drew Domkus